Role of media in tourism pdf

Tourism Trends and Policies, published biennially, analyses tourism performance and major policy trends, initiatives and reforms across 50 OECD countries and partner economies, role of media in tourism pdf up-to-date tourism data and analysis. The report is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism.


Tourism has successfully weathered the effects of the global economic crisis, and active tourism policies have played an essential role in supporting a competitive and sustainable tourism economy. The 2016 edition captures these ongoing trends – presenting standardised data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption – and reports on how seamless transport can enhance the tourism experience, as well as the opportunities, challenges and implications of the sharing economy for tourism.

You are using an outdated browser. Please upgrade your browser to improve your experience. OECD Tourism Trends and Policies 2016 highlights the need for active, innovative and integrated policy responses to ensure that tourism remains a competitive and sustainable sector. It underscores transport’s role as a key enabler of tourism and the importance of synchronising transport and tourism development strategies to meet potential demand and enhance the visitor experience.

The chapter 3 “Policies for the Tourism Sharing Economy” is available in Korean. Find out more about OECD work on Tourism at www. Tourism Trends and Policies, published biennially, analyses tourism performance and major policy trends, initiatives and reforms across 50 OECD countries and partner economies, providing up-to-date tourism data and analysis. The report is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism.

Tourism has successfully weathered the effects of the global economic crisis, and active tourism policies have played an essential role in supporting a competitive and sustainable tourism economy. The 2016 edition captures these ongoing trends – presenting standardised data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption – and reports on how seamless transport can enhance the tourism experience, as well as the opportunities, challenges and implications of the sharing economy for tourism.

You are using an outdated browser. Please upgrade your browser to improve your experience. OECD Tourism Trends and Policies 2016 highlights the need for active, innovative and integrated policy responses to ensure that tourism remains a competitive and sustainable sector.

It underscores transport’s role as a key enabler of tourism and the importance of synchronising transport and tourism development strategies to meet potential demand and enhance the visitor experience. The chapter 3 “Policies for the Tourism Sharing Economy” is available in Korean. Find out more about OECD work on Tourism at www.