This article is about the anti-drug ad campaign. First How to say it to seniors pdf Nancy Reagan speaking at a “Just Say No” Rally in Los Angeles, 1987.
Just Say No” was an advertising campaign, part of the U. War on Drugs”, prevalent during the 1980s and early 1990s, to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
The slogan was created and championed by First Lady Nancy Reagan during her husband’s presidency. The campaign emerged from a substance abuse prevention program supported by the National Institutes of Health, pioneered in the 1970s by University of Houston Social Psychology Professor Richard I.